Musical.ly users opened their phones to a surprise today as they found the app replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app today. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a new interface but nonetheless retains the core feature of both applications: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger strategy to break in to the US market. Inside the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from your platform due to her status being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while some are debating how you can identify themselves going forward: musically is currently “tik tok” having said that i will almost always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll reach having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok will likely be missing an essential part in the Musical.ly history, which was built on teens lip-syncing and dancing to music. All of the features to make karaoke videos continue to be there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to a different platform is actually a move that may alienate the original community. It’ll be approximately the teens to determine whether TikTok’s popularity in China will translate to success in the US.
The newest app will retain the most popular highlights of both platforms and existing users could have their account, content and fan base automatically migrated to the new TikTok app, that can use a new brand name and interface. The newest app includes upgrades for instance a “reaction” feature which allows users to respond to friends’ videos right from the phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a whole new milestone of 100 million monthly active users so we are excited to initiate a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit because of the shared mission of both experiences – to create a community where everyone can be considered a creator.”
TikTok is actually a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It absolutely was by far the most downloaded non-game app in the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will stay being a stand-alone app.
As well as the new app, TikTok is launching several new creator programmes to offer users with technical support, performance insights and help with growth strategy. It is also launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users acquire more than tripled the time they spend watching short videos within the last year, based on the China Internet Report co-authored through the South China Morning Post, Abacus and 500 Starups.The number of monthly active users in short video apps in China, where Douyin competes with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to protect minors.